See the final presentation of Usably. Presentation includes:
1) Business part
2) Prototype Demo video
3) Reflection on user experience evaluation tests for final prototype
4) Examples of the design changes, certain interactions
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See presentation about the most important phases of the Usably user interface design process.
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First iteration of UI – graphical prototype made in Invision.
Tasks we focused on:
- Overview of the usability (Dashboard with usability rate, main chart and critical usability issues)
- Detailed view of Usability Indicator Data
- List page of Usability Issues and Recommended Fixes
- Knowledge Base with examples
During paper prototype tests few valuable insights were found. We addressed some of them:
- Terminology used in UI (Like, renaming “Usability Tips” as “Issues and Fixes”)
- Easier to find “Read more”, “View Details” buttons
- Emphasis on explaining meaning of each Usability Indicator and data set
- Avoiding usage of “placeholders” or irrelevant functionality in prototypes
See full list of paper prototype test notes here. Other comments might be included in next iterations of the prototype.
Here is the one-pager for Usab.ly
Here is our three tasks for testing paper prototypes:
TASK 1: Name the worst usability part of your website and find out how to improve it.
TASK 2: Add relevant tips to your to-do list. Then prioritize tips in your to-do list.
TASK 3: Look at data behind efficiency and define what are the most critical metrics.
To see a whole picture of how web usability problems are tackled nowadays, analogs and antilogs research was conducted to identify what works at the moment to draw leaps of faith thereafter. Continue reading
First, we shortlisted three assumptions (see long list here):
Problem hypothesis: We believe people like UX designers, product managers and marketing specialists have a need for the service that can interpret usability metrics in easy way. We will know we have validated this when we see that our user types will confirm that they recognize this problem.
Solution hypothesis: We believe that people like UX designers, product managers and marketing specialists will solve usability indication problems by getting usability rate, dashboard and suggestions about how user can improve his/her website’s usability. We will know we have validated this when we see that at least 3 usability problems detected by our service will be recognized as realistic.
Implementation hypothesis: We believe Usab.ly can provide solution by using google analytics data and external data sources. We will know we have validated this when we see at least 5 usability indicators working well and at least one chart generated using GA data.
To test our assumptions related to Usab.ly problem space, we conducted 9 problem interviews. Find interview outline here.
Based on our business model canvas we chose to validate 3 problems that our early adopter user types could have :
1. Bad usability affects business KPIs
2. Hiring UX professionals is expensive
3. It is difficult to manage different data sources and interpret data to get information about usability
We interviewed participants with different backgrounds: marketing, UI/UX design, development, customer service and project management. Continue reading
Scenario 1: Adding usability metrics to e-commerce KPI dashboard
Interviewee could relate to scenario, because he is CO in the SaaS company.
The case when board comes up with new metrics is familiar.
Usually interviewee looks for data on Google Analytics (page views, events, funnels). Continue reading
Ellen feels confident about UX design. In two years she has worked in various projects as UX designer, and those projects contributed to improvement of the startup company she works. Now, she is part of another project and she wants this to be different from other projects she has participated in. Continue reading
Gleb is responsible for marketing department of the recently set up company selling electronics. He and his subordinates planned marketing strategy thoroughly including social media marketing campaign, online advertising and introducing to their customers the system of discounts and bonuses. The goods are of high quality and the price is competitive but still the revenue of the company is not satisfying due to low level of consumers’ demand. Continue reading
Kristi is a product manager. She is responsible for managing a website, so her task is to compose a design brief and plan designers’ work.
Kristi has been using Usab.ly for one month already. She checks a total usability rating at this month – 61 points out of 100. One month ago the rating was 54 points, so the team has been successful at improving the score. Now, her goal is to identify current, most critical usability problems, to improve the score even further. Continue reading
Matthew is Chief Operating Officer at company that sells sound equipment online.
One of Matthews’ responsibilities is to overview ecommerce KPIs (metrics like order size, sales, conversion rates, shopping cart abandonment rate etc.) and deliver monthly reports to the board meetings. Particular metrics are collected from a number of resources like Google Analytics, Kiss Metrics (the person-based analytics platform), as well as from payment platform, company’s data base and help-desk services. Continue reading
The main idea of our product is to help people from management and design levels to increase usability of their websites.